YETI x Livestream Showcases

Client:

Role:

Creative Direction; Experiential; Live Music Showcase, Scriptwriting + Livestream Production

During the pandemic, my team and I developed the creative + produced a YETI Livestream series featuring top musicians and venue staff from The Sagebrush, Fox Theater, and The Metro in Chicago, Denver and Austin—including Shakey Graves, Kiltro + Drama—to share their favorite moments in live music along with an intimate performance for fans at home.