The WNBA’s NY Liberty and Xbox “Sea of Thieves” teamed up for a full court takeover this season. I worked with them to develop a experiential activation at a NY Liberty game; multi-day content shoot; and social campaign.

Filming Ellie the Elephant (the baddest WNBA mascot) on a pirate ship on the Hudson River we brought the brand partnership story to life through multi-social and web content cutdowns with the final Hero video showcased on the jumbotron live at Barclays Arena. 

I also led the production across all elements + a Xbox pop-up experience at a NY LIberty game featuring a 7’ tall gold doubloon and pirate treasure giveaways, photo session, meet + greet, and more.