Along with my team, I co-developed the creative strategy and production of a 2-day event series for Tillamook at Hudson Yards in NYC. The experience included a life-size boombox; “BBQ grill” DJ booth; and giant fabricated burger game. 

The event featured live cooking with celebrity chefs Gaby Dalkin and Dan Pelosi, product sampling, free premium burgers for nearly 5,000 guests (across both days), hundreds of CRM sign ups, great press, and overall brand buzz.