Working in partnership with Austin’s beloved Preacher agency, I lead the production for a hyper-experiential one-of-a-kind SXSW VIP experience featuring 15+ unique activations—from the ‘branding station’ to ‘rodeo clown’ face painting to the ‘red dye last supper’ and ‘gospel karaoke’—featuring performances by EZ Band and The Bros Fresh, along with multiple food + speciality cocktails from partners like Shake Shack and Kitty Cohen’s.