Postmates x Warren G x Howlin’ Rays

Client:
Postmates / Howlin’ Rays
Role:
Creative Director; Executive Producer; Post-Producer

In partnership with Coffee n’ Clothes Agency (CNC) - I worked to develop the creative for one epic collaboration between Postmates and the hottest hot chicken on the West Coast, Howlin’ Rays

In their first-ever foray into Long Beach, Howlin’ teamed up with LBC aficionado and G-Funk pioneer…legendary hip-hop artist, Warren G! I developed the creative for a one-of-a-kind Warren G exclusive Postmates meal delivery complete with custom T-shirts and packaging. I also led as EP on an epic shoot day in Long Beach, as we followed Warren G ‘round to some of his favorite spots, in a drop-top (buttery yellow) classic Impala to release an exclusive digital brand piece for Postmates. I also oversaw the post-production and development of a social media, CRM, and guerilla street campaign along with and a prominent OOH campaign with a digital billboard on the 405 Freeway!