Mattel “Uno Social Club” Series

Working with Mattel, I helped create a one-of-a-kind pop-up experience across the U.S. with the UNO “Social Club” event series. Launching in August, our team curated homegrown gatherings in bars, lounges, and clubs in LA, NYC, Chicago, Atlanta, and Austin (including the iconic Empty Bottle and Greenwich Village’s beloved Cowgirl)—reimagining what game night can be while bringing people together for real-world fun, connection, and a bit of friendly competition!

We led the creative direction and partnerships with local talent. Each event brought forth more than 500 guests per market, with MCs like Lauren Servideo and Stephanie Hunt; DJs from Spoiler Room and Yacht playing the perfect summer soundtrack to accompany a night full of fun prizes and giveaways, including custom, limited edition bootleg merchandise.