Working in partnership with VaynerMedia, I came on board as the lead creative to develop a 4x day event activation during 2024 Tax Season for the Chicago White Sox + Cubs opening game days.

Installing a brand-wrapped food truck with a local family in the hot dog biz for 20+ years, we handed out over 20,000 free Chicago hot dogs to fans around the city and at both the Chicago Cubs and White Sox games. 

Along the way, creating social content, while our OOH campaign hit the subway, streets + the gobotrons at both games supported by our H&R Block mascot, Max.