Doc Martens

Client:

Doc Martens

Role:

Content Production, Creative, Tour Production, Scriptwriting, Post-Production, Creative Direction

Working in partnership with Happylucky Agency - I helped develop the creative concept and secured client buy-in for the Doc Martens Presents campaign. The focus: localized storytelling through the lens of up & coming filmmakers tied to the music community.

I then built a diverse nationwide team across the U.S. and lead the creative production to film the Doc Martens Presents Series over the course of 6-months to include creatives, photographers, filmmakers + more to feature an incredible showcase of nearly 30 musicians across 6 locations.

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Overseeing post-production with my team, we distributed bi-weekly content across DM’s social channels, Youtube + the DM’s newsletter/website.