I developed the creative concept + pitched Vaynermedia to win the opportunity to celebrate Hormel’s launch of their new product: Mexican Street Corn Flavored Corn Nuts—by building the Guinness World Records LARGEST PINATA! ‍

And what better place than San Antonio, Texas?! I partnered with the incredible artists at Masa Collective to help fabricate, paint, weld, and install this epic undertaking coming in at just over 10 stories tall! We then showcased this one-of-a-kind creation at the Charro Arena, home to the 2023 Texas State Charro champions.