adidas x Marimekko

To celebrate the new Marimekko x adidas collection, I helped my team with the creative development, all copywriting (across social, email and print assets ), and the production of a pop-up event at the Brooklyn Museum and adidas’ flagship NYC store. 

“Yoga on the Stoop” featured custom Marimekko mats and the store experience included a hands-on 2-hour design and  printmaking workshop for guests to help drive brand affinity!