adidas Title IX

Lead creative production of adidas Title IX campaign across several months—to include editorial photoshoot/OOH digital campaign with 15 NIL leading female athletes along with Candace Parker (LA); a Livestream signing panel + after party event with Billie Jean King (NYC), and 3-day student athlete leadership conference (U of Miami) with adidas’ Athlete Ally charity alliance partners. 

1.5M traditional + social media impressions

1.7M tune-in to virtual live stream signing

3M reached through paid med